| Home  | What is BetaSweet?  | Contact   | Links  | Publishing Statement 

What is BetaSweet?
Nutrition physiology

BetaSweetTM -   A delicious treat - Healthy, natural, and nutritious
The carrot is one of our oldest and best-known varieties of vegetables. Its history extends over 3000 years back, and this delicious vegetable was cultivated and eaten even in the Stone Age. The ancestral carrots cultivated at that time were red, purple, or black. The color of the orange-colored carrot familiar to us now is due to Dutch growers who, in the 17th century, simply crossed yellow and black varieties of carrot with each other. The creation of the new variety BetaSweet has its own origins. At the end of the 1980s, researchers in the United States had the idea of crossing a black ancestral carrot with the orange carrot we know today. The aim of this cross was to revive the original taste of the carrot.

After over 10 years of intensive research, Professor Leonard M. Pike, of Texas A&M University, was successful in developing the new BetaSweet™ variety of carrot. Alongside the health aspects of this new variety of carrot, visuals and taste were also of primary importance to the head of research during the development phase. The intention was to design this healthy vegetable to be attractive to children as well.

The result: Sweeter tasting, juicier, and equipped with additional nutrients, this new variety brings together all the positive qualities of the ancestral carrot with the well-known health benefits of today’s carrot. In this way, the BetaSweet contains up to 40 percent more beta-carotene, a precursor of Vitamin A, than the conventional orange carrot. Its unusually dark color is caused by the purple plant pigment anthocyan, which is also found in currants, blackberries, black grapes, and eggplant.


Copyright 2006 Transimpex GmbH